Every brand has a
before and after.
Here is mine.

My first proper marketing job. I sat in the founder's office, which meant I was close enough to the business to understand why clients were actually unhappy, and senior enough to do something about it. I managed six accounts end to end, handled client relationships, and led creative and strategic output across all of them.

Sany India had a brand that felt foreign in its own market. I led a full rebrand repositioning them as a builder of modern India, built their social from near zero to 42 posts a month, and shaped a narrative that made a Chinese machinery company feel like it belonged in India's infrastructure story. For Tega Industries, a multinational mining equipment company, I ran their LinkedIn strategy and led a website redesign that cut bounce rate by 23%. For SleepFresh, a mattress startup entering ecommerce, I built the brand book, wrote the ad copies, and designed hoardings that went live across East India. For Kolkata Thunderbolts, I built the brand and social presence from scratch, 0 to 14,000 followers in two months.

Sany India social following grew 200%, engagement up 70%, sales inquiries up 25%. Tega bounce rate down 23%. Kolkata Thunderbolts went from nothing to a real fanbase in eight weeks.

Tamasha was one of India's prominent real money gaming platforms. I came in as a content strategist but quickly became the person who owned how the brand grew and kept its users. I managed the agency relationship, owned creative strategy, and worked across acquisition, retention, and new vertical launches simultaneously.

The acquisition cost per user had plateaued at ₹730 and the existing approach had run out of ideas. I went deep into creative, building ad formats and copies that could operate within Meta's restrictions for real money gaming while still converting. CAC dropped from ₹730 to ₹180 at peak. On the retention side, I conceived the Crowns mechanic, a reward system tied to games played that eventually extended cross-game, incentivising users to explore the platform rather than bounce. LTV improved 36-37%. I also led GTM for the Fantasy Cricket and Rami verticals, built UGC automation SOPs, handled in-app localisation, and led full media planning for Tamasha's cricket season sponsorship in Bombay.

Telegram community grew from 580 to 4,800. App retention up 35%. DAU up 25%.

Schbang is one of India's larger creative and media agencies. I joined as a Senior Creative Strategist working primarily on Domino's India and Pillsbury. The role was equal parts strategic and executional, from writing the brief to being in the room when the campaign went live.

Domino's brand affinity was slipping. I led the repositioning and the Love Loaded campaign which brought people back to the store and gave them a reason to say I love you with pizza. Brand affinity lifted 15% in Q4, store visits up 22%, app orders up 30%. I also redesigned in-store POS and wall art, pushing average transaction value up 12%.

For Pillsbury, I led the pitch and won the account, then executed the Momo wala Mood campaign for the instant momo launch. The campaign surpassed ad impression targets and drove a phased rollout across four cities.

I co-founded Uncrowd with a simple thesis: small and mid-size businesses in India were being underserved by agencies that were either too expensive or too generic. My partner handled operations and delivery. I handled everything client-facing: identifying prospects, building pitches, understanding what the business actually needed before walking in the door, and closing the deal.

The pitch process was never templated. Every client got a diagnosis first. I would map their pain points, understand where their marketing was leaking, and come back with a brand strategy and creative approach specific to their situation. Once a client was onboarded I stayed on as account manager for the first few weeks, handed over to the team only when the relationship was stable. I introduced SOPs across every touchpoint: brief formats, approval flows, delivery timelines. Client queries dropped 70% once the SOPs went in. PAT grew from 18% to 25%.

We closed eight brands and built the agency to a healthy monthly revenue run rate. For Goodcare, a wellness brand from the house of Baidyanath, we built their ecommerce GTM and ran performance ads that delivered ₹15L in sales in two months. For Art Cafe, they had no social presence when we came in. We built it from zero, drove footfall through influencer collaborations and PR, and when they opened a second location in Calcutta we built that presence too. For Calcutta Bungalow, a heritage bed and breakfast, we grew their following from 6,000 significantly higher, secured brand deals, and measurably increased online bookings.

I was running all of this while simultaneously completing my MBA at Masters Union in Gurugram, managing a bootstrapped agency remotely, closing clients, managing a team, and sitting in class. The most compressed education in execution I have ever had.

OneBanc is a B2B SaaS fintech building an employee benefits and corporate banking platform. I came in as the first real marketing hire with a mandate to build everything from scratch: pipeline, brand, outbound, and partnerships, against an annual spend of ₹15L.

I built the outbound engine from zero: cold email sequences, LinkedIn CXO InMail, PR, and partnership pipelines. Implemented HubSpot end to end, giving the team their first ever pipeline visibility. Grew the company LinkedIn from 1.64L to 2L+ followers as a CXO trust signal. Launched a guerrilla campaign of personalised physical letters signed by the co-founder, addressed to incoming CEOs and CROs at banks. One of those letters opened the door to a YES Bank partnership, leading to the YES Bank AI Insight Credit Card, an OneBanc product rolling out to 17,000 corporate users. Every word of copy on that card, every in-app user journey, and every onboarding flow was written and designed by me, built on user research I conducted and synthesised myself. Launched #OneKiBaat, a CXO waterside conversation series that generated ₹3Cr in enterprise pipeline.

Beyond outbound, I owned every partnership from first conversation to press announcement. I identified the opportunity, pitched the partner, negotiated the terms, wrote the press release, and coordinated the rollout. Every piece of coverage below came from a partnership I built end to end.

₹65L closed revenue. ₹10Cr+ qualified pipeline. 4.3x blended ROAS. Merchant offer redemption up from 17% to 68% in 4 months. 3,270 users activated in 3 days across 2 enterprise clients.

Press coverage from partnerships I built and rolled out