Growth & Marketing Lead
Great products
don't sell
themselves.
I do.
5+ years building GTM engines, brand systems, and performance marketing across fintech, gaming, F&B, and D2C.
Growth & Marketing Lead
5+ years building GTM engines, brand systems, and performance marketing across fintech, gaming, F&B, and D2C.
What I Do
Break down any marketing problem and it lands in one of three places. I work all three.
"The story your brand tells before anyone picks up the phone."
I build brand narratives that give businesses something worth saying and content systems that say it consistently. From rebrands to creative campaigns to founder personal brands.
"The engine that turns a good product into a growing business."
I design go-to-market playbooks from scratch: outbound systems, channel strategy, CXO outreach, partnership pipelines. Built for the real world, not the textbook.
"Acquisition is expensive. Keeping people is where the money is."
From LTV mechanics to offer redemption to performance creative, I work the post-acquisition side as hard as the top of funnel. Because a leaky bucket stays empty regardless of spend.
What People Say
"Nishant built the marketing engine we didn't have. From pipeline visibility to brand credibility, the YES Bank partnership is a direct result of how he thinks about outreach. Rare to find someone who operates at both the strategic and execution level."
"He understood Calcutta Bungalow before I even finished explaining it. The work was personal, precise, and it showed in how our audience responded."
"The strategic clarity Nishant brings to a brief is uncommon even in experienced marketers. He doesn't just solve the problem in front of him, he sees the one behind it."
"Nishant came in when we were stuck. Wrong positioning, wrong model, no clear GTM. He diagnosed it fast and gave us a roadmap we could actually execute. The pivot to fantasy cricket was his call and it was the right one."
"Working with Nishant is refreshingly low-maintenance. He knows what he's doing, he gets things done, and the output is always sharper than what you briefed him on."
Selected Work
Beyond the Resume
I grew up in Kolkata, studied in and built my career across Bengaluru and Gurgaon. Over the last years, I’ve worked across fintech, gaming, FMCG, retail, D2C, and more industries — on the agency side, the founder side, and in-house teams. Seeing business from every angle taught me one thing: revenue is the only honest scoreboard when it comes to marketing.
Outside work, I’m driven by the same curiosity that fuels my career. You’ll usually find me riding through the mountains, experimenting in the kitchen, behind a camera, buried in books, or obsessing over cars and motorcycles. And whether it’s Nassim Taleb, or Francis Ford Coppola, I try to leave every week a little smarter than I entered it. Passion built the career. Curiosity built everything else.